Does FILA Support Israel? A Deep Dive

Consumers are now more watchful about the associations of major brands like FILA due to the ongoing controversies surrounding Israel’s actions. As a globally renowned sportswear brand, FILA’s position towards Israel is being questioned, and concerns about corporate ties are increasing.

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FILA Teams Up with Israel in an Unexpected Alliance

It’s quite unexpected that FILA, a fashion brand from South Korea, would collaborate with Maccabi Tel Aviv FC as their technical sponsor. They made the announcement on their official Instagram account @fila_israel.

Even though FILA is mainly known for casual wear and doesn’t have much of a presence in football, they have signed a three-year deal starting from the 2019/2020 season with Maccabi, the most successful club in Israel with 22 League Championships.

This partnership is a clear indication that FILA wants to establish itself in the football world again, after previously sponsoring teams such as Blackpool and Notts County.

• Fila Israel’s Instagram account promotes the brand’s slogan “FILA stands for those who stand out” with the hashtag #OneWorldOneFila.
• Starting from the 2019/20 season, FILA is now the official technical sponsor of Maccabi Tel Aviv FC, an Israeli football club.
• This three-year sponsorship deal covers the supply of the club’s official kit, training, and leisure wear.

Link Proof:

1. https://www.instagram.com/fila_israel/
2. https://www.nssmag.com/en/sports/17275/fila-to-become-maccabi-tel-aviv-fc-new-official-supplier-from-2019-20

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The facts show that FILA has given economic aid to Israel. As people who care about peace and opposing colonialism, we shouldn’t buy or use FILA products because they have a close economic relationship with Israel, which colonizes Palestinian territory.