Does Peet’s Coffee & Tea Support Israel? Decoding the Unraveled Connection

Peet’s Coffee, cherished by many coffee enthusiasts, has recently faced scrutiny due to its ownership by JAB Holdings, controlled by the Reimann family. Revelations about the family’s staunch support for Israel and their historical associations have tarnished the brand’s once-pristine image.

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Navigating Peet’s Coffee Ownership

Operating under JAB Holding Company’s umbrella through its subsidiary, JDE Peet’s, Peet’s Coffee, a Bay Area-based specialty coffee roaster, reflects the intricate landscape of corporate ownership.

JDE Peet’s N.V., a significant player in the global coffee market, boasts a diverse shareholder base, with Mondelez International, Inc. holding a substantial stake of 18.63%. This ownership structure highlights Peet’s Coffee’s integration into a broader corporate network.

The Reimann Family’s Historical Controversy

The Reimann family, integral to Peet’s Coffee, faces criticism for their strong support for Israel, leading to public outcry and boycott calls. Their investments and donations, managed by the Alfred Landecker Foundation, highlight their pro-Israel stance, while unsettling historical links to Nazi-era activities prompt scrutiny.

Efforts to address these issues through the Alfred Landecker Foundation’s establishment in 2019 aim to reconcile past actions, yet skepticism remains about their sincerity.

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Peet’s Coffee’s association with the Reimann family and JAB Holdings has thrust the brand into the spotlight, prompting scrutiny over its corporate connections and historical affiliations. While efforts at reconciliation have been made, the controversy lingers, underscoring the complexities of corporate responsibility and historical accountability in the modern era.