Do cosmetic brands truly support Israel amidst global backlash against its occupation of Palestine? As the BDS movement gains momentum, we must question their commitment to social justice.
It’s crucial to recognize our purchasing power and hold these companies accountable for unethical practices. The cosmetics industry must denounce Israeli apartheid and champion the basic human rights of Palestinians.
L’Oreal
L’Oreal’s operations in Israel have been met with criticism due to their political implications. The company’s factory in Migdal Ha’emek, Lower Galilee, has caused controversy as it was built on land taken from the ethnically-cleansed Palestinian village of al-Mujaydil.
Additionally, L’Oreal Israel’s use of Dead Sea minerals in their products, which are exported to 22 countries, further complicates the matter, as this involves exploiting the Dead Sea’s western shore, which is in the Israeli-occupied West Bank. Despite previous boycotts, L’Oreal has paid a $1.4 million fine and issued an apology, strengthening their ties with Israel.
Many of their sub-brands, including Lancome, Maybelline New York, Garnier, Yves Saint Laurent Beauté, Giorgio Armani Beauty, Kiehl’s, Urban Decay, NYX Professional Makeup, Kérastase, Biotherm, La Roche-Posay, Diesel, Ralph Lauren, Giorgio Armani Perfumes, CeraVe, Lancome Paris, Aesop, Maison Margiela Fragrances, Viktor & Rolf Beauty, Valentino Beauty, Prada Beauty, Ralph Lauren Fragrances, Mugler Beauty, Shu Uemura Art of Hair, Redken, Vichy, Essie, Matrix, Pureology, Mizani, Cacharel, Helena Rubinstein, Roger&Gallet, SkinCeuticals, and The Body Shop, also contribute to L’Oreal’s association with Israel.
Link Proof: https://bdsmovement.net/news/l%E2%80%99oreal-makeup-israeli-apartheid
Estee Lauder
Estee Lauder, founded by the staunch Zionist Ronald Lauder, is facing calls for boycott due to his extremist views and support for Israeli occupation of Palestinian land. His roles as president of the World Jewish Congress and chairman of the Jewish National Fund further highlight his Zionist affiliations.
The company’s sub-brands, such as Tom Ford Beauty, Clinique, La Mer, Aramis, MAC, Tom Ford, Bobbi Brown, Jo Malone, Aerin, Smashbox, and Bumble and Bumble, all contribute to Estee Lauder’s connections to Israel’s interests. However, this stance is unacceptable to those who stand against oppression and injustice.
Link Proof: https://www.jnf.org/menu-3/speakers-bureau/bio-page?id=830973c9-caae-67a8-a4cf-ff000038378d
Kylie Cosmetics
Kylie Jenner’s recent endorsement of Israel drew criticism from her followers, prompting her to delete the post. As a result, people are now calling for a boycott of her brand, Kylie Cosmetics, which includes sub-brands such as Kylie Skin and Kylie Baby. Despite the retraction, the company is still under fire for its ties to Israel.
Louis Vuitton
Louis Vuitton, owned by LVMH whose chairman invests heavily in Israeli companies, has faced criticism for its association with Israel’s interests. The large investments made by the chairman have sparked concerns about Louis Vuitton’s involvement in supporting Israel.
Revlon
Revlon, owned by Ronald Perelman who is a known Zionist and billionaire in cosmetics, is facing calls for boycott due to its affiliation with pro-Israel activities. Perelman’s backing of Zionist movements, including The Simon Wiesenthal Center, is causing Revlon’s association with Israel to be criticized.
Link Proof: http://www.inminds.com/boycott-revlon.html
KKW Beauty
Kim Kardashian West’s company, KKW Beauty, has been criticized for being too supportive of Israel and its interests.
Link Proof: https://theislamicinformation.com/news/list-of-brands-supporting-israel/
Ahava
Ahava, which operates its manufacturing facilities in Occupied Palestine and profits from resources in the Dead Sea, is often criticized for its involvement in Israel’s occupation policies.
Link Proof: https://electronicintifada.net/content/boycott-ahava-dead-sea-products-makes-impact/8563
Bath & Body Works
Bath & Body Works, owned by Les Wexner, is facing boycott demands due to its connections with pro-Israel interests, which is concerning for many people.
Link Proof: https://www.timesofisrael.com/the-relationship-between-epstein-and-jewish-philanthropist-wexner-explained/
Amika
Amika, a company operating on land under Palestinian occupation, has faced severe criticism for its manufacturing practices in disputed territories. This has raised ethical concerns and garnered negative attention towards the brand.
Link Proof: https://heatmakessense.zendesk.com/hc/en-us/articles/4406612273563-Where-are-amika-products-made
MoroccanOil
MoroccanOil is being called out for supporting Israeli interests through its manufacturing in Israel, even though it claims to be a Moroccan brand. This has caused negative attention towards the brand.
Link Proof: https://electronicintifada.net/blogs/sarah-irving/moroccanoil-israeli-hair-products-glamorize-apartheid
Rare Beauty by Selena Gomez
Rare Beauty, which is led by Selena Gomez and co-founded by Scott Friedman, has received criticism for their handling of issues related to Israel. There have been accusations that Friedman supports Zionism, which has added to the negative reception of the brand.
Gomez’s initial stance on the Gaza genocide and donations to an Israeli charity have also sparked calls for a boycott of Rare Beauty. Overall, the brand has faced backlash due to its connections to controversial political issues.
Link Proof: https://www.newsweek.com/rare-beauty-sparks-boycott-calls-israel-hamas-war-1840545
The cosmetics industry, including major players like L’Oreal and Kylie Cosmetics, prioritizes profit over human rights by supporting Israeli apartheid. Despite the allure of Dead Sea minerals and brand prestige, these alliances mask Palestinian suffering.
As conscientious consumers, we must reject these companies and demand accountability to dismantle complicity in the beauty industry. It’s time to stand in solidarity with Palestine and reject brands that prioritize profit over morality.
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