Is Mars an Israeli Product? Everything You Need to Know!

Mars, Incorporated’s recent partnership with Jerusalem Venture Partners (JVP) marks a significant leap in innovative research and development within the realms of food, agriculture, and nutrition.

This collaboration underscores Mars’ commitment to investing in cutting-edge solutions to address global challenges in these crucial sectors.

Pioneering Partnership: Mars and Jerusalem Venture Partners

The collaboration between Mars and JVP signifies a groundbreaking initiative aimed at fostering technological advancements in food technology, wellness, agriculture, and nutrition. This alliance, built on a first-of-its-kind research and development agreement in Israel, brings together the expertise of leading academic institutions and signifies a pivotal step towards addressing global challenges in these vital sectors.

Mars Petcare is dedicated to creating a better world for pets, acknowledging their undeniable role in making our world a more enriching place. With a team of 100,000 Petcare Associates, their focus remains on the well-being of the 400 million pets worldwide. This commitment extends across various facets, from enhancing nutrition through renowned brands like PEDIGREE®, WHISKAS®, and ROYAL CANIN®, to providing top-notch medical care through establishments like BANFIELD® Pet Hospitals, VCA®, and AniCura. Beyond immediate care, the associates strive to tackle larger issues, such as reducing pet homelessness and alleviating veterinarian student debt. The Waltham Petcare Science Center acts as a hub of innovation, driving advancements in pet health through nutrition, data, and veterinary care methodologies. This dedication underscores their pursuit of ensuring pets lead healthy, happy lives.

Meanwhile, at Mars Wrigley, the focus is on crafting brands that spread joy and create lasting moments for millions worldwide. The company, with over 34,000 dedicated associates, remains deeply committed to positively impacting the global populace. This commitment extends across their entire product range, spanning from chocolate to chewing gum, featuring iconic favorites like M&M’s®, Snickers®, Twix®, Milky Way®, and Skittles®. Notable endeavors include a substantial $1 billion investment aimed at revolutionizing the cocoa supply chain to benefit smallholder farmers. Additionally, Mars Wrigley has been actively involved in developing more sustainable and resilient mint through advanced plant science while also investing in communities. The company’s “Nourishing Wellbeing” commitment is dedicated to advancing science, innovation, and marketing strategies that enhance the lives of billions, promoting healthier and happier lifestyles. Rigorous testing processes ensure the safety, taste, and quality of their treats, ensuring that their products bring smiles to faces, one piece at a time, echoing the ethos established by Frank C. Mars himself.

Mars’ Commitment to Innovation and Sustainability

Jean-Christophe Flatin, President of Innovation, Science, Technology & Mars Edge at Mars, expressed the company’s dedication to leveraging cutting-edge science and technology to offer consumer-centric products and services. This includes personalized nutrition solutions that cater to individual lifestyles by harmonizing desired food choices with essential nutritional needs.

George Graham, Vice President of Mars Advanced Research Institute, highlighted the eagerness to collaborate with JVP and tap into Israel’s vibrant ecosystem of food, health, and technology. This collaboration is expected to unlock solutions addressing global challenges in the food system, encompassing agri-tech, nutrition, and food security.

This alliance emphasizes Mars’ legacy of scientific excellence, commitment to technological advancements, and a track record of uniting partners to address multifaceted societal issues, particularly those exacerbated by climate change.

Jerusalem Venture Partners (JVP), a prominent international venture capital fund based in Israel, has identified Foodtech as a pivotal sector for future impact. With the global agri-food tech industry witnessing a substantial surge in investments, Israel has seen a burgeoning presence in this ecosystem, hosting over 230 active AgriFood tech startups. JVP’s strategic investment in disruptive technologies within this field further reinforces Israel’s potential to become a global epicenter for Foodtech innovations.

This partnership between JVP and Mars stands as part of JVP’s initiative to transform Israel’s Upper Galilee region into a thriving Foodtech hub. Leveraging Israel’s connections to other global tech hubs, this collaboration aims to propel global dialogues and spearhead solutions for a more sustainable and healthy future.

Mars, with its extensive history and a portfolio of beloved brands, is steering the course towards a more sustainable and innovative future. The partnership with JVP underscores Mars’ commitment to transformative research and development in food, agriculture, and nutrition.

This strategic collaboration not only propels global conversations but also underscores the potential for Israel to emerge as a global epicenter for Foodtech innovations. Mars remains dedicated to shaping the future of consumer products while championing sustainability, health, and well-being. Through pioneering collaborations like the one with JVP, Mars continues its journey towards creating a brighter, healthier future for all.